881,405 views and 49,637 engagements
on videos made by our Beyond the Feed fellows
TIP the Narrative
TIP the Narrative
What's it about?
A nationwide programme aimed at tipping public narratives on trafficking in persons.
The Cause
- Migration
- Trafficking in Persons (TIP)/Human Trafficking
Year
2023
Our Services
- Attitudes & Behavioural Change Programmes and Fellowships
- Branding for Social Impact
- Campaign Consulting Services
- Knowledge Production
- Strategy Development
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
TIP the Narrative
The Challenge
Available information on TIP is often too technical and not designed for at-risk communities. Alongside misleading media portrayals, this means the public often doesn't recognise common forms of trafficking, leaving them vulnerable as traffickers’ tactics continue to evolve.
What We Did
01
Beyond the Feed Fellowship Programme
In the age of social media, who better to spread a message than an influencer? We gave content creators a platform to become informed advocates of TIP issues.
02
Beyond the Headlines Fellowship Programme
We didn’t leave traditional media behind. We trained media practitioners and journalists to better understand TIP, and to report on the issue with a trauma-sensitive and human-centred approach.
03
National Digital Media Campaign
We spread our message far and wide, using PSA videos (Coming Home Soon, A Tale Within, Break Free), a ton of educational content, and strategic media partnerships (like on the Morning Breakfast Show and JinnyboyTV's Mamak Sessions podcast) to effectively break down the issue for a wider audience.
04
University Roadshow
The youth are the future, right? We engaged creative students at Sunway University, UNIMAS, and Swinburne University of Technology to harness their creative talents to help shape public perception.
05
Finale Event
To wrap it all up, we put together the Tip the Narrative Finale Event. Here, we brought together key stakeholders like the RMP Cybercrime Unit, the Immigration Department, NACSA, and MCMC to showcase achievements and ignite new collaborations in the fight against trafficking.
What are the immediate outcomes after the course?
14 million+ readers on articles
written by our four Beyond the Headlines fellows
48,398 people reached, 3,480 engagements
on infographics and short-form videos from our on-trend social media strategy
The Impact
Knowledge is powerful.
Our fellows continue to create content on human trafficking and migrant workers' rights issues far beyond the end of the programme.
Even the more powerful stakeholders took notice.
The Ministry of Communications and the National Strategic Office for the Council of Anti-Trafficking in Persons and Anti-Smuggling of Migrants (NSO MAPO) recognised the impact our hero video, and are collaborating with us to distribute our hero videos across national TV and radio.
The university students
who took part in our university roadshow programme weren’t just taking notes. They’ve committed their skills in fundraising, copywriting, and video production to anti-trafficking initiatives, turning awareness into real, meaningful action.
